The Mallows
Marshmallows with personality
Everybody loves a simple treat, and by cleverly identifying a gap in the confectionery market, Emma Bülow set out to challenge the perception and quality of marshmallows. The challenge was to create a branded concept able to compete on par with chocolates, liquorice and other more established confectioneries.
We set out to develop a sophisticated, yet approachable and quirky identity concept that would embody the flavours and completely hand-crafted nature of the product. The Mallows are a collection of characters occupying their own, unique world, and conceptually representing a flavour per character.
*Design and identity by Bold Scandinavia
